Why am I passionate about this?

As a boy I was fascinated by the bees my father was keeping. Their swarming behavior has become the blueprint for my own life. As a software manager at UBS, a partner at PwC, and Deloitte developing e-business strategies for Fortune 500 firms, I tried—sometimes not very successfullyto be a bee. Twenty years ago, I switched sides, since then, as a researcher at MIT, I am developing the concept of COINsCollaborative Innovation Networks. Our team has leveraged AI to build tools and methods for creative swarms, first among humans, and now also including other living beings, such as dogs, horses, cats, cows, and mimosa and basil plants.


I wrote...

Happimetrics: Leveraging AI to Untangle the Surprising Link Between Ethics, Happiness and Business Success

By Peter Gloor,

Book cover of Happimetrics: Leveraging AI to Untangle the Surprising Link Between Ethics, Happiness and Business Success

What is my book about?

Knowing what makes you happy will increase your happiness! Based on 20 years of rigorous MIT research, this book introduces…

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The books I picked & why

Book cover of Primary Perception: Biocommunication with Plants, Living Foods, and Human Cells

Peter Gloor Why did I love this book?

After decades of experience as a lie-detecting expert for the CIA, Cleve Backster one evening put the electrodes of his polygraph on his house plant. To his great surprise, the emotional pattern of the plant corresponded with his own emotions. This book describes Backster’s subsequent experiments measuring changes in action potential of plants in response to human thought, for instance by the experimenter thinking about cutting the leaves of the plant. This is a book decades ahead of its time, as Backster’s results never were accepted by mainstream scientists. The book makes an inspirational read by outlining a research agenda in plant-human interaction for many years to come.

By Cleve Backster,

Why should I read it?

1 author picked Primary Perception as one of their favorite books, and they share why you should read it.

What is this book about?

This is the only book by Cleve Backster himself, describing 36 years of research in biocommunication, observed electrical responses in plant life and other living organisms. All life forms have the capability of responding to one another, from plants and bacteria to foods and animal cells. Most amazing is his work with human leukocytes. These discoveries have opened up a new paradigm in science, ecology and healing.


Book cover of How to Tame a Fox (and Build a Dog): Visionary Scientists and a Siberian Tale of Jump-Started Evolution

Peter Gloor Why did I love this book?

It took millennia for the wolf to become “man’s best friend.” At least that was accepted scientific wisdom until a brave Russian scientist and World War II hero decided to replicate the domestication process with foxes. Under the disguise of making fox breeding in fur farms easier, he recruited a team of biologists at a location in Siberia, where foxes were selected for breeding based on their tameness in interaction with humans. To the experimenters’ great surprise, it only took a few decades until the foxes became as tame and human-centered as dogs. A great story of scientific curiosity and courage, and a must-read for anybody interested in evolutionary zoology.

By Lee Alan Dugatkin, Lyudmila Trut,

Why should I read it?

1 author picked How to Tame a Fox (and Build a Dog) as one of their favorite books, and they share why you should read it.

What is this book about?

Tucked away in Siberia, there are furry, four-legged creatures with wagging tails and floppy ears that are as docile and friendly as any lapdog. But, despite appearances, these are not dogs-they are foxes. They are the result of the most astonishing experiment in breeding ever undertaken-imagine speeding up thousands of years of evolution into a few decades. In 1959, biologists Dmitri Belyaev and Lyudmila Trut set out to do just that, by starting with a few dozen silver foxes from fox farms in the USSR and attempting to recreate the evolution of wolves into dogs in real time in order…


Book cover of Brilliant Green: The Surprising History and Science of Plant Intelligence

Peter Gloor Why did I love this book?

While we think of humans as the pinnacle of evolution, plants are far more successful than humans and other animals, both in terms of biomass, and in their capabilities of interacting with the environment. Mancuso heads the institute of plant neurobiology at the University of Florence, where he studies the neural patterns of plants, continuing where Cleve Backster stopped fifteen years ago in his research on “primary perception” of plants. After having read this fascinating book, you will never interact the same way with your houseplants as before, starting to see them not as a piece of furniture, but as a sentient creature sharing your dwelling, capable of solving complex tasks impossible to humans.

By Stefano Mancuso, Alessandra Viola, Joan Benham (translator)

Why should I read it?

1 author picked Brilliant Green as one of their favorite books, and they share why you should read it.

What is this book about?

A leading plant scientist offers a new understanding of the botanical world and a passionate argument for intelligent plant life. Are plants intelligent? Can they solve problems, communicate, and navigate their surroundings? For centuries, philosophers and scientists have argued that plants are unthinking and inert, yet discoveries over the past fifty years have challenged this idea, shedding new light on the complex interior lives of plants. In Brilliant Green, leading scientist Stefano Mancuso presents a new paradigm in our understanding of the vegetal world. He argues that plants process information, sleep, remember, and signal to one another- showing that, far…


Book cover of Entangled Life: How Fungi Make Our Worlds, Change Our Minds & Shape Our Futures

Peter Gloor Why did I love this book?

Habitually overlooked, fungi are essential for the long-term survival of plants and animals. Highly valued by the hippie culture for their psychedelic properties, fungi can do far more than that. There would be no wine, beer, or whiskey without the fungi fermenting alcohol, nor would there be wheat bread. Brilliantly written by an author who did his PhD on underground fungal networks, this book is both scientifically grounded and highly entertaining, describing how to leverage the medical properties of fungi, ferment alcohol, and grow furniture and even your entire house as a big fungus.

By Merlin Sheldrake,

Why should I read it?

20 authors picked Entangled Life as one of their favorite books, and they share why you should read it.

What is this book about?

NEW YORK TIMES BESTSELLER • A “brilliant [and] entrancing” (The Guardian) journey into the hidden lives of fungi—the great connectors of the living world—and their astonishing and intimate roles in human life, with the power to heal our bodies, expand our minds, and help us address our most urgent environmental problems.

“Grand and dizzying in how thoroughly it recalibrates our understanding of the natural world.”—Ed Yong, author of I Contain Multitudes

ONE OF THE BEST BOOKS OF THE YEAR—Time, BBC Science Focus, The Daily Mail, Geographical, The Times, The Telegraph, New Statesman, London Evening Standard, Science Friday

When we think…


Book cover of Thinking, Fast and Slow

Peter Gloor Why did I love this book?

Thinking, Fast and Slow describes how our brain operates when making decisions, either by carefully weighing all the facts based on knowledge – “thinking slow”, or by making split-second, intuitive decisions – “thinking fast.” For this insight the author got the Nobel memorial prize in Economics. Kahnemann’s results certainly changed the way how I think about intelligent decision-making. A certain skill, for example playing the piano, can move through constant multi-year exercise and practice from a tedious “thinking slow” process to an intuitive and instinctive “thinking fast skill.”

By Daniel Kahneman,

Why should I read it?

42 authors picked Thinking, Fast and Slow as one of their favorite books, and they share why you should read it.

What is this book about?

The phenomenal international bestseller - 2 million copies sold - that will change the way you make decisions

'A lifetime's worth of wisdom' Steven D. Levitt, co-author of Freakonomics
'There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Thinking, Fast and Slow' Financial Times

Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast,…


Don't forget about my book 😀

Happimetrics: Leveraging AI to Untangle the Surprising Link Between Ethics, Happiness and Business Success

By Peter Gloor,

Book cover of Happimetrics: Leveraging AI to Untangle the Surprising Link Between Ethics, Happiness and Business Success

What is my book about?

Knowing what makes you happy will increase your happiness! Based on 20 years of rigorous MIT research, this book introduces “virtual mirroring”, analyzing individuals’ communication patterns with AI, and making them self-aware by mirroring their behavior back to them in a privacy-respecting way. It applies artificial intelligence to identify personality characteristics and ethical values based on body language and interaction with others. It builds on the concept of groupflow—when teams collaborate at their best through intrinsic motivation and positive stress. The book suggests tracking communication by combining machine learning and social network concepts, to measure emotions, social network change, morals, and tribes, leading to entangled teams of humans and other species such as dogs, horses, and mimosa and basil plants.

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Subjugation: Zanchier

By SG Boudreaux,

Book cover of Subjugation: Zanchier

SG Boudreaux

New book alert!

What is my book about?

Harper Brinley is running for her life.

After escaping from a government holding facility where she, along with other scientists, was being forced to build a deadly weapon. She headed for the most remote place she could think of, the wild Xantifal Mountains.

The one place where no one would think to search for her. There, she found a massive hollowed tree in which to survive the harsh mountain winter. If she can survive the four-legged, fire-breathing firebirds and the equally large wildcats of the mountain ridge, then maybe she can find her way back to her children. She was…

Subjugation: Zanchier

By SG Boudreaux,

What is this book about?

Harper Brinley is running for her life. After escaping from a government holding facility, where she along with other scientists were being forced to build a deadly weapon, she headed for the most remote place she could think of, the wild Xantifal Mountains. The one place where no one would think to search for her. There she found a massive hollowed tree in which to survive the harsh mountain winter. If she can survive the four-legged, fire-breathing firebirds, and the equally large wildcats of the mountain ridge, then maybe she can find her way back to her children. She was…


5 book lists we think you will like!

Interested in decision making, plants, and choice and choosing?

Decision Making 84 books
Plants 24 books